Impressive Fact about Facebook Promotions: A “Facebook Friday” Post


Did you know?

The Facebook business page that offers contents/special promotions has twice as many fans as the biz page that does not.

Read that sentence one more time. Pretty impressive, don't you think? I’m sharing because it’s a revelation I’ve had this week!

Using the sweepstakes feature on Facebook isn’t limited to just sweepstakes.  In fact, if offers the following:

  • Sweepstakes
  • Group Deals
  • Sign-up forms
  • Coupons
  • Photo/Design Contest
  • Video Contest
  • Essay-based contest
  • Quiz
  • Trivia
  • Favorite Picks
Facebook sweepstakes are powered by a company called Wildfire App.

Interested in learning more Facebook sweepstakes? 

  1. Be sure to stop by the official page on Facebook to “like” it, then click on “Go To App”.  (http://www.facebook.com/apps/application.php?id=28134323652).
  2. This will bring you to the headquarters page, which is full of lots of fun promotions currently being run on Facebook. http://apps.facebook.com/sweepstakeshq/.  Click on “Create Your Own Promotion”.  This will launch you into the Wildfire App page.
  3. On the Wildfire website, click “Sign Up”, then create your promotion! Wildfire app makes it super-easy with step-by-step instructions.   
Want to learn more about the options before creating a promotion? 
You can read more about the items on the list above here (including pricing) here:
http://www.wildfireapp.com/tour/promotion_types.

I hope I've inspired you to do a little research and brainstorming regarding Facebook sweepstakes.  I think it will be worth the time and small investment to incorporate into your social media marketing plan for the coming months ahead.  

Of course, I’ll be updating more about FB sweepstakes in the coming weeks/months.  I’m planning a few right now and can’t wait to share!  

Laura Catherine Otero is a marketing professional and blogger in Charleston, SC who has been active in social media since 2005.  If you enjoyed this post, please consider subscribing to this blog via Email or  RSS. Laura can also be found on Twitter (@LauraCatherineO), Facebook, and LinkedIn. 

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