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Where are you with your mobile site? Do you have one? Even if you don’t per se, people are visiting your website using their mobile devices. I wonder if the need for a dedicated mobile version of your website will go away in a few years as mobile devices progress? Not to mention those who predict the web will be fully “appified” (as in apps) in the coming years, which is an entirely different ballgame. Until then, however, it may certainly be worth your time to develop a mobile site and strategy. In the spirit of being transparent, I haven’t built a mobile website before, and don’t claim to be a mobile expert. That said, in my former life at WIStv.com, I would help clients develop a mobile strategy and would also oversee their mobile ad campaigns. I’m sharing 4 things I learned below, and encourage you to visit my friend’s blog (Tim Gluth) for his tips as well. He’s built a mobile site and is quite brilliant, too! A few things to consider when building your mobile website… 1. Make you...

Do you have a business and are ready to create a business page (formerly known as a Fan page) on Facebook? The actual creation process only takes a few minutes, but there are a few important things to consider/include on your business page before you begin officially promoting the page (and before you begin inviting your friends and customers to “like” your biz page). First things first, if you haven’t created a business page on Facebook, follow the steps below… 1. Login to Facebook 2. Paste this link into your browser: http://www.facebook.com/pages/create.php and begin creating your page. Now that you’ve created your page, there are many things you can do to really set your page apart. Below you’ll find a quick rundown of these tweaks and “things to consider” before applying them to your biz page. 10 Tips on Taking your Facebook Business Page Up a Notch! 1. Name with Care Remember that the page name you choose for your business can't be changed later, so name with care! If you are...

I joined Twitter in July of 2007. Learning how to effectively use Twitter to connect with friends and meet new people was certainly a work in progress for me. If only I'd known then just what a powerful networking tool Twitter was! Looking back at my own twitter journey, there are a few things I wish I’d known before I started tweeting. I’m a big fan of lists, so here goes… Top 10 Mistakes Made/Lessons Learned on Twitter 1. First Impressions First: You make a first impression with your Twitter profile/page in a matter of seconds, if that. If you haven’t taken the time to “brand” yourself, be sure to put the thought, time and effort into creating this brand BEFORE you attempt to make connections on Twitter. 2. Your Background Counts (twitter background, that is) Your twitter profile background makes up a significant part of your first impression. If you’re skilled at Photoshop, you may choose to carefully design your own, otherwise, it may be best to go with a twitter backg...

If you haven’t visited www.Lyris.com lately, now is the time! I have found Lyris especially helpful in publishing helpful “how-to” guides that walk you through best-practices from start to finish. Their papers are free after submitting a pretty straightforward request form. Go to the Email Marketing Resources page to see a full list of great free articles. Here are a few of my new favs… Email Design No-No’s Guide for Non-Designers – Ten things Marketers and Designers need to know Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider – Discover seven key metrics needed to optimize your paid search marketing efforts. Spring Clean Your Email List: 5 Easy Steps – Practical tips for removing old email addresses and re-engaging inactive email subscribers. Be sure to scroll down the resources page to the full list of free webinars Lyris also offers!

Do you have a business and are ready to create a business page (formerly known as a Fan page) on Facebook? The actual creation process only takes a few minutes, but there are a few important things to consider/include on your business page before you begin officially promoting the page (and before you begin inviting your friends and customers to “like” your biz page). First things first, if you haven’t created a business page on Facebook, follow the steps below… 1. Login to Facebook 2. Paste this link into your browser: http://www.facebook.com/pages/create.php and begin creating your page. Now that you’ve created your page, there are many things you can do to really set your page apart. Below you’ll find a quick rundown of these tweaks and “things to consider” before applying them to your biz page. 10 Tips on Taking your Facebook Business Page Up a Notch! 1. Name with Care Remember that the page name you choose for your business can't be changed later, so name with care! If you are...

Have you noticed how many companies are offering incentives for Facebook "fans"? I've seen such a trend that it seems you could get a free coupon, discount, product, etc. just about every day on Facebook if you play your cards right. I've heard arguments that some may feel this is bribery and portrays false loyalty that may quickly fade after the freebies stop coming. Others have felt it is worth the time and cost to gain a new "fan" base. At first, I leaned towards agreeing with these arguments. Over time, my thoughts on this have evolved. I am guilty myself of becoming a "fan" of a product on Facebook to get a free discount/coupon or sample. Perhaps it is due, in part, to the economy. After all, I certainly wasn't using coupons or getting excited about free samples a year ago. I don't become a fan of just anything to get a freebie, but if it is a product I have used in the past or have an interest in trying, I will often become a fa...

I receive Larry Chase's Web Digest for Marketers. If you aren't signed up , you should consider it! Read about the Top Ten companies who are using Twitter right , according to Web Digest for Marketers .

This is one of the best roadmaps to social media that I've come across in a long time! This one's going on my wall for sure. :) Article Printable PDF

I came across a post from The Blake Project on Twitter that was too timely not to share... We have all seen how the web has truly transformed the way that consumers research, share, and make purchasing decisions. After you have read the top 5 trends, continue reading The Blake Project article for the full list of 10 trends. Read Trends...