Takeaway #2 about the new timeline for pages format on Facebook: Default Tabs
The second takeaway from the webinars I attended last week regarding the new Facebook timeline format: we can no longer use a “welcome” or other tab/screen as the default landing screen in the new Facebook timeline format for pages. Instead, your cover photo and wall will be the first thing people see. This doesn’t mean these custom tabs are going away – it just means we’ll have to drive traffic to them in a different way. It’s time to really focus on a strategy for the cover photo, since what you place in that space is a big part of people's first impression of your brand/business. Just to recap from my last post re: the cover photo, here are a things to consider: • Your cover photo can’t include price or purchase information about your products or services • Your cover photo can’t include any contact information about your brand • Your cover photo can’t include a call-to-action (“like us for a chance/coupon/special offer…” etc.) I like the nice width on the cover photo, an...