unaboutique

Where are you with your mobile site? Do you have one? Even if you don’t per se, people are visiting your website using their mobile devices. I wonder if the need for a dedicated mobile version of your website will go away in a few years as mobile devices progress? Not to mention those who predict the web will be fully “appified” (as in apps) in the coming years, which is an entirely different ballgame. Until then, however, it may certainly be worth your time to develop a mobile site and strategy. In the spirit of being transparent, I haven’t built a mobile website before, and don’t claim to be a mobile expert. That said, in my former life at WIStv.com, I would help clients develop a mobile strategy and would also oversee their mobile ad campaigns. I’m sharing 4 things I learned below, and encourage you to visit my friend’s blog (Tim Gluth) for his tips as well. He’s built a mobile site and is quite brilliant, too! A few things to consider when building your mobile website… 1. Make you...

Heads up to those who want to learn more about managing/monitoring your mobile website! Gomez is hosting a free webinar about “7 Common Mobile Web Experience Mistakes…And How to Fix Them” on Wednesday, August 18, 2010 1:00 pm EST. Here is a brief rundown in their words: Join mobile experts Vidya Drego, Senior Analyst, Forrester Research and Matt Poepsel, VP of Performance Strategies, Compuware Gomez to learn: • Common mistakes that prohibit companies from capitalizing on the mobile opportunity • What growing mobile Web adoption and rising customer expectations mean for mobile service owners • How to identify and resolve mobile service experience issues - before customers are impacted • Best practices to deliver quality mobile Web experiences to all end-users I’m going to register for this free webinar (you can, too!) and look forward to sharing a bit of what I learn with you here. Have a great rest of your week! Laura