The "New" Facebook Business Page Format: 5 Great Features

If you manage a Facebook Business page, you may have noticed the new Facebook business page format has been launched.  I’m walking through the changes of the new Facebook business page format below.  I think you’re really going to like the new format! Just to be informed before you officially upgrade, though, I’m walking through the features below.

Five New Features of the New Facebook Business Page Format:

  1. Your tabs have moved. Not to worry! In the new Facebook business page format, your tabs have been moved to just below your biz page profile photo.  So, the content of the tabs is not gone, just relocated.  You will be happy to know that if you had previously created a “welcome” tab (or other customized tabs) and set one as a default, the content of that tab will still load for first-time visitors who have not yet “liked” your page.  This is wonderful!

  2. You can now “use Facebook as a page”.  What does this mean? Well, after you login to your biz page (via "Use Facebook as Page"), click on “use Facebook as (your biz name)”.  You’ll see “notifications” and “likes” very similar to how you see notifications and friend requests when you’re using Facebook as your personal profile.  This is great news for those of us who manage a biz page and may sometimes miss activity that has taken place on the page (a la a photo comment or wall post).




  3. Your recent photos display on your profile in a thumbnail strip, very similar to the new Facebook format for personal profiles.


  4. You can “like” other businesses on Facebook AND follow the stream of those businesses you “like”.  Very handy!  After you login to your biz page, click on “use Facebook as (your biz name)”.  Then, click on the Facebook icon on the top left to access the news feed.  You’ll see recent posts from other businesses YOUR biz page has liked.




  5. You can now comment on other businesses pages AS your business! In the past, your comments would have appeared as you personally.  Now, you can comment from one biz to another.  Also a great feature!
Ready to upgrade?
Login to Facebook (as yourself).
Click on "Account>Use Facebook as a page".
Click on your page name.
Click on "upgrade this page".

You're all set!

Laura Catherine Otero is a marketing professional and blogger in Charleston, SC who has been active in social media since 2005.  If you enjoyed this post, please consider subscribing to this blog via Email or  RSS. Laura can also be found on Twitter (@LauraCatherineO), Facebook, and LinkedIn. 

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