How to Analyze Facebook Business Page Impressions - A "Facebook Friday" post
If you manage a facebook business page, you may have noticed new analytics posted just below each of your wall posts (example below). We’ve talked about Facebook Insights for your facebook business page before, and this new addition is quite handy!
Essentially, this is a way to measure the raw number of times your fb biz page wall post was seen either on your wall or in the news feed of your friends.
You’ll notice that the number of impressions will vary from post-to-post on your fb biz page. Let me explain why there is a difference in the number of facebook impressions on your business page from one update/link/etc to another:
The more interaction your business page post generates, the more likely it is to show up as "top news" in the "top news" feed. Since many people have "top news" as their default Facebook feed, you have the potential to generate many more impressions with a business page update with interaction (likes/comments) than a business page status update where people have NOT responded or "liked" that particular update. Why? Well, "top news" stays at the top of your friends' facebook feeds longer.
I've also noticed that if you tag a person in one of your business page photos, that photo will appear on his/her wall, thereby increasing the number of impressions for that photo (and potentially for the entire photo album).
Have you taken a look at your business page impressions from update-to-update, photo-to-photo, etc? A good place to start digesting this information is simply by pulling up your facebook business page (after you’ve logged into Facebook) and scanning your wall for the impressions numbers posted below each of your posts.
The second place you’ll want to go to analyze this data is deeper into your “insights” tool.
1. Go to your full insights by clicking on “see all” next to “insights” on the left-hand side of your business page (below your profile pic and information box on the left).
2. Click on “interactions” on the left-hand side of your insights page, below your page name and “users” on the top-left.
3. This will display your impressions data. Click on the impressions column to sort the impressions from greatest to least or vice versa.
My recommendations for analyzing this data:
- Which of your facebook business page wall posts have a high number of impressions (comparatively speaking)?
- What do you think made those posts more popular? Do you see a similar theme or topic?
- Which posts were least popular? What were those posts about?
- Based on time of day, do you notice a particular posting time seems to be better than others in terms of impressions generated?
I hope this food-for-thought is helpful as you take a close look at your facebook business page impressions.
Laura Catherine Otero is a marketing professional and blogger inCharleston , SC 
RSS.
Essentially, this is a way to measure the raw number of times your fb biz page wall post was seen either on your wall or in the news feed of your friends.
You’ll notice that the number of impressions will vary from post-to-post on your fb biz page. Let me explain why there is a difference in the number of facebook impressions on your business page from one update/link/etc to another:
The more interaction your business page post generates, the more likely it is to show up as "top news" in the "top news" feed. Since many people have "top news" as their default Facebook feed, you have the potential to generate many more impressions with a business page update with interaction (likes/comments) than a business page status update where people have NOT responded or "liked" that particular update. Why? Well, "top news" stays at the top of your friends' facebook feeds longer.
I've also noticed that if you tag a person in one of your business page photos, that photo will appear on his/her wall, thereby increasing the number of impressions for that photo (and potentially for the entire photo album).
Have you taken a look at your business page impressions from update-to-update, photo-to-photo, etc? A good place to start digesting this information is simply by pulling up your facebook business page (after you’ve logged into Facebook) and scanning your wall for the impressions numbers posted below each of your posts.
The second place you’ll want to go to analyze this data is deeper into your “insights” tool.
1. Go to your full insights by clicking on “see all” next to “insights” on the left-hand side of your business page (below your profile pic and information box on the left).
2. Click on “interactions” on the left-hand side of your insights page, below your page name and “users” on the top-left.
3. This will display your impressions data. Click on the impressions column to sort the impressions from greatest to least or vice versa.
My recommendations for analyzing this data:
- Which of your facebook business page wall posts have a high number of impressions (comparatively speaking)?
- What do you think made those posts more popular? Do you see a similar theme or topic?
- Which posts were least popular? What were those posts about?
- Based on time of day, do you notice a particular posting time seems to be better than others in terms of impressions generated?
I hope this food-for-thought is helpful as you take a close look at your facebook business page impressions.
Laura Catherine Otero is a marketing professional and blogger in
RSS. 
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