{How to Add Google Analytics to your Blogger Blog} - A "Tutorial Thursday" post

Today's "Tutorial Thursday" post is on "How to Add Google Analytics to your Blogger Blog". Your blogger blog comes with a small (as in very small) analytics tool to help you measure traffic.  That said, there is MUCH for information to be uncovered when you take advantage of google analytics.  This tutorial will be short and easy-to-follow.  If you’ve been saying you want to install Google Analytics but haven’t taken the time, this is a great day to follow the instructions and knock it out. I’ll be posting similar instructions for WordPress next Thursday. Just in case you were wondering, this is a free tool!

Google analytics provides you a snapshot of how many unique visitors, visits, and pageviews your blog receives each day.  It also covers traffic sources, so you’ll know how your visitors are finding your site.  Google analytics will show you whether the majority coming from facebook links, google search, twitter, another blog, etc. etc.

How to Install Google Analytics on your Blogger blog
  1. Visit http://www.google.com/analytics/ and sign in with your Google account.  Don’t have one? Create one in just a few quick clicks.  You don’t need a google email address and it’s a simple process.  
  2. Click on “add website profile”
  3. Select “add a profile for a new domain” and enter the website URL in the box provided, click “finish”
  4. The next screen will provide you the web code necessary to install Google analytics on your blog.  Copy the entire box of text.

  5. Before you leave the screen, pay attention to the “web property ID” in the yellow box area towards the top of the page.  This will come in handy.  Some websites allow you to paste this string of numbers instead of your block of code.  You’ll be prompted either way.
  6. Sign in to blogger and click on the “design” button next to your blog in the dashboard.
  7. Click on “add a gadget” and then click on “HTML” as your gadget type.
  8. PASTE the block of code into your html gadget and click “save” (note: do not name this gadget)
  9. Google analytics is now installed! Within a few days, log back into Google analytics to ensure it is functional on your blog and tracking things.
Congrats on a successful Google analytics install! I’m excited for you and know that you’ll soon be analyzing which of your blog posts are most popular, how people have found your blog, and so much more.  In an upcoming tutorial Thursday, we’ll also cover how to effectively navigate and analyze Google Analytics information.


Laura Catherine Otero is a marketing professional and blogger in Charleston, SC who has been active in social media since 2005.  If you enjoyed this post, please consider subscribing to this blog via Email or  RSS.

She is accepting clients in need of:
Website Design - Social Media Management - Facebook Business Page Design
Twitter Profile Design - Blog Design - Logo Design
Print Design -Press Release Writing & Distribution -Email Marketing - And More

Contact Laura to discuss your unique marketing needs!

Laura can also be found on Twitter (@LauraCatherineO), Facebook, and LinkedIn. 

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