Tips on Creating / Refining Your Mobile Website

Where are you with your mobile site? Do you have one? Even if you don’t per se, people are visiting your website using their mobile devices. I wonder if the need for a dedicated mobile version of your website will go away in a few years as mobile devices progress? Not to mention those who predict the web will be fully “appified” (as in apps) in the coming years, which is an entirely different ballgame. Until then, however, it may certainly be worth your time to develop a mobile site and strategy.

In the spirit of being transparent, I haven’t built a mobile website before, and don’t claim to be a mobile expert. That said, in my former life at WIStv.com, I would help clients develop a mobile strategy and would also oversee their mobile ad campaigns. I’m sharing 4 things I learned below, and encourage you to visit my friend’s blog (Tim Gluth) for his tips as well. He’s built a mobile site and is quite brilliant, too!



A few things to consider when building your mobile website…
1. Make your mobile site easy to navigate. Some things that work well on a traditional website don’t translate well onto mobile. I found a great article on mobile website building and some excellent examples over on Noupe.com here.

2. Place your phone number(s) and other important contant information clearly on the homepage (if applicable)…people visiting via mobile may very well want to contact you for more info!

3. Have fun with your content, and by all means, keep it up-to-date! If you are a programmer (or know a talented one), consider setting up a different mobile banner to top your page each day of the week. I know this is possible, because it’s something we did for clients at WIS. For example, if you are a restaurant and have a different daily special each day, create 7 banners to reflect those specials, and have the automatically change out based on the day a person visits your mobile site. Make sense? Even if you aren’t a restaurant, there are still many fun things you can brainstorm and execute similar to this.


4. Events rule – If you are a local business hosting an upcoming event, your mobile site is a great place to promote it. Even better, enable technology that will allow the person to add the event to their calendar on their mobile device (anyone reading this have a good recommend? – Comment below, please. Thx!)

Don’t forget to visit Tim Gluth’s 4 great tips on “going mobile” over here…enjoy!

PS – If you are a mobile-website-buildin’ expert, comment below or contact me at lauracotero (at) gmail (dot) com. I would love to expand the list above and will link to your site/blog. Thanks!

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