How to Improve Your Facebook Fan Page


Do you have a business and are ready to create a business page (formerly known as a Fan page) on Facebook? The actual creation process only takes a few minutes, but there are a few important things to consider/include on your business page before you begin officially promoting the page (and before you begin inviting your friends and customers to “like” your biz page).

First things first, if you haven’t created a business page on Facebook, follow the steps below…
1. Login to Facebook
2. Paste this link into your browser:http://www.facebook.com/pages/create.php
and begin creating your page.

Now that you’ve created your page, there are many things you can do to really set your page apart. Below you’ll find a quick rundown of these tweaks and “things to consider” before applying them to your biz page.

10 Tips on Taking your Facebook Business Page Up a Notch!

1. Name with Care
Remember that the page name you choose for your business can't be changed later, so name with care! If you are running a small business and include your name in the facebook business name (such as "XYZ Company by [your name here]), keep in mind that if your business grows and you add other partners, you can't modify the Facebook business page name later to include their names, or to remove yours.

2. Upload an oversized profile photo
200 pixels X 450 pixels is a great size to start with. Not too big, so you don’t look like you are over-doing things, but nice enough to make a great first impression. Example over on my jewelry page here:www.facebook.com/dreamydesignworksjewelry

3. Create a “Welcome Screen” to display the FIRST time someone visits your page
Great place to offer an incentive and showcase your work – wonderful example here:http://www.facebook.com/MackenzieImageConsulting?ref=ts. Here is a tutorial on how to create a “welcome” screen:http://www.openforum.com/idea-hub/topics/technology/article/how-to-build-a-facebook-landing-page-for-your-business-matt-silverman

4. Create a Company Summary (just below your profile photo)
There is a handy little box just under your business profile photo that will say “write something about [business name] here”. Go ahead and click on this to include a friendly blurb or two about your business.

5. Include your website link in your Company Summary
Include a link to your website in your company summary (see step 4 above). This is prime real estate on your biz page, and a great place to drive folks to visit your storefront/website (thanks, Trevor for this tip!)

6. Don't forget to create a photo album/albums
I think it's important to have created a few albums (or at least one) so first time visitors will have lots of goodies to look at. To do this, while on your biz page, click on the "photos" tab. There you can create a new album and upload photos, etc.

7. Don't Overlook the Info Tab
Fully fill out the “info” tab on your page. This is where you can list company information and link to your website, etc.

8. Invite your Friends to “like” your business on Facebook(formerly known as becoming a fan). While on your fan page, look below your profile photo. You should see "suggest to friends". Click this and highlight the friends who you would like to invite to "like" your biz page.

9. Create a biz page badge to place on your website/blog
This is a great way to drive traffic into your Facebook business page. If you have a blog, it might not be a bad idea to officially announce you’ve created a biz page on fb and invite your readers to “like” you. There is a great page on Facebook with info on how to grab the code for this to place on your blog... www.facebook.com/badges/page.php

10. Monitor your progress using Facebook “insights” tool
Within the first few days, it will be important to learn how access your "insights" for your fan page on facebook. Go to your facebook fan page after you've logged into facebook (when you login, go to "account" on top right and then to your "manage pages" and your biz page). You should see an "insights" area on the left hand side of your biz page (only you can see this). Click on "see all" and then "view old page insights" to get to the good stuff. You can see how your page is growing, and the level of interaction, etc. It will take a few days to get to this data, since it isn't available to first day or so (too new for your page).

And a few more great tips/articles with more FB goodies...

~ How to set up Google Analytics for your Facebook fan page (as I write this, Google Analytics is more robust than the stats you may be able to access within FB):http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/

~ Great article on 13 ways to move your Facebook fans into action: http://www.socialmediaexaminer.com/13-ways-to-move-your-facebook-fans-to-action/

~ eMarketer article on finding consumers on Facebook: http://www.emarketer.com/Article.aspx?R=1007518

~ Great article on 5 quick ways to improve your Facebook SEO: http://smallbiztrends.com/2010/03/5-quick-ways-to-improve-your-facebook-seo.html

~ Great article from Mashable on 4 easy ways to engage your Facebook fans: http://mashable.com/2010/03/19/facebook-fan-engagement/

~ A list of articles from “Who’s Blogging What” with even more Facebook articles that may interest you: http://www.whosbloggingwhat.com/issues/2010/04132010/useful_facebook

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