Great how-to/best practices guides available from Lyris at no cost!

If you haven’t visited www.Lyris.com lately, now is the time! I have found Lyris especially helpful in publishing helpful “how-to” guides that walk you through best-practices from start to finish. Their papers are free after submitting a pretty straightforward request form.

Go to the Email Marketing Resources page to see a full list of great free articles.

Here are a few of my new favs…

Email Design No-No’s Guide for Non-Designers – Ten things Marketers and Designers need to know

Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider – Discover seven key metrics needed to optimize your paid search marketing efforts.

Spring Clean Your Email List: 5 Easy Steps – Practical tips for removing old email addresses and re-engaging inactive email subscribers.

Be sure to scroll down the resources page to the full list of free webinars Lyris also offers!

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