Facebook Insights Update: How to Export Old Insight Data (by December 15, 2011)

Do you use Facebook Insights? It’s a helpful tool that tells you how many people are visiting your business page each month. It also gives you the number of post views, the kinds of users your page has, and the most popular interactions, among other things.


Today I’m sharing a Facebook Insights update.  Here’s the scoop: on December 15, 2011, the “old” Facebook Insights tool will stop collecting data. Instead, the new “Pages Insights” will be the go-to tool for analytic information on your biz page.


All old insight data will be deleted on 12/15, so Facebook recommends that you login to the “old” insights before then and export anything that you want to keep. I’m sure the “new” insights tool will offer even more data and become one of your favorite tools!


Since I’m not sure what will stay and what will go, I recommend logging into your old insight data before 12/15 and doing a few exports of the various insights (overview, users, and interactions) so that you’ll have the information handy should you ever need it.

Facebook Insights Update: How to Export Old Insight Data (by 12/15/2011)
1. Login to your Facebook account

2. Go to your Facebook business page

3. Click on “use Facebook as [your business page name]”

4. Click on “view old Insights” from the right-hand side of the page (below admins)

5. Refer to “overview”, “users”, and “interactions” tabs at left-hand side of the page.

6. Be sure to click on “export” above the data.

7. Select your dates (go as far back as you’d like to) and format, then click “download”

Be sure to visit my blog again in mid-December for a review of the new “Pages Insights” tool being rolled out on Facebook.


Laura Catherine Otero is a marketing professional and blogger in Charleston, SC who has been active in social media since 2005.  If you enjoyed this post, please consider subscribing to this blog via Email or  RSS. Laura can also be found on Twitter (@LauraCatherineO), Facebook, and LinkedIn. 

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