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If you haven’t visited www.Lyris.com lately, now is the time! I have found Lyris especially helpful in publishing helpful “how-to” guides that walk you through best-practices from start to finish. Their papers are free after submitting a pretty straightforward request form. Go to the Email Marketing Resources page to see a full list of great free articles. Here are a few of my new favs… Email Design No-No’s Guide for Non-Designers – Ten things Marketers and Designers need to know Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider – Discover seven key metrics needed to optimize your paid search marketing efforts. Spring Clean Your Email List: 5 Easy Steps – Practical tips for removing old email addresses and re-engaging inactive email subscribers. Be sure to scroll down the resources page to the full list of free webinars Lyris also offers!

Do you have a business and are ready to create a business page (formerly known as a Fan page) on Facebook? The actual creation process only takes a few minutes, but there are a few important things to consider/include on your business page before you begin officially promoting the page (and before you begin inviting your friends and customers to “like” your biz page). First things first, if you haven’t created a business page on Facebook, follow the steps below… 1. Login to Facebook 2. Paste this link into your browser: http://www.facebook.com/pages/create.php and begin creating your page. Now that you’ve created your page, there are many things you can do to really set your page apart. Below you’ll find a quick rundown of these tweaks and “things to consider” before applying them to your biz page. 10 Tips on Taking your Facebook Business Page Up a Notch! 1. Name with Care Remember that the page name you choose for your business can't be changed later, so name with care! If you are...