Starbucks to run world's biggest Facebook ad campaign to date

Starbucks to run world's biggest Facebook ad campaign to date (Brand Republic)

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10 Tips to Developing a Cohesive Brand Online - {As shared on Jacqueline Whitmore’s call 1/18/2011}

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I had the honor of hosting a social media call with Jacqueline Whitmore this week. What a wonderful group of talented folks!  During the call, I walked through my “10 Tips to Developing a Cohesive Brand Online”.  I’m sharing these tips with you below for our " Be Inspired Wednesday " together.  If you joined us on the call, don’t hesitate to contact me with any additional questions.  You'll notice my Twitter and Facebook info is found on the right-hand side of this blog (and on my contact page ). I look forward to connecting! 10 Tips to Developing a Cohesive Brand Online 1. Carefully name your business and include your company logo where possible .  Your business name and logo will help brand you online. Work hard on these two things! 2. Develop a compelling and concise branding statement that clearly states who you are / what you do .  It will come in handy (big time) across many social sites, such as Facebook/Twitter/Blogger/Wordpress/Flickr/e...
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